Why design is an investment, not a cost

Due to the growth of technology and new terms, it is not easy for a business to survive with old tactics. With the passage of time the business should follow and grow with the demand of the market. Until a few years back, it was okay for a business to focus on the print and … Read more

The impact of effective product photography on marketing

Photographs are a key visual element in a company’s promotional content, whether on posters, print ads, banners, flyers, etc. Advertising techniques have varied throughout the ages, but product photography has been around for quite some time. There are many types of products and services that businesses might want to project via good product photography. Photographs … Read more

What makes a great Website?

There are literally countless web sites over the internet right now. How can you ensure that your web site is just not missing in virtual obscurity? Well, there are several important elements that many excellent websites have. First impression is the last impression: Your website’s main page is the front of your whole website. If … Read more

Getting the right Marketing Mix

A perfect marketing strategy is based on various actions on many channels. Just as the famous quote says “Do not put all of your eggs in one basket”, the meaning behind it is highly related to the creation of the perfect marketing mix for your business. And what does it cover? The most effective marketing … Read more

How typography impacts Design

Whenever typography is used effectively, it may evoke different feelings and create a mood to enhance the branding of your business. Letterforms are important in graphic design and could be stylish as well as visually fascinating when applied properly. In the way characters are designed with regard to headlines, web design and logo design, they … Read more

The Importance of Packaging When Marketing a Product

Packaging is everywhere. It comes on just about everything we eat, wear, and use in our everyday lives. Consumers may see it just as a way to get information about the product they are purchasing, but in reality, marketing plays a huge role in marketing a product. Your product’s packaging creates the first impression on … Read more

Give your website an update

Make the leap from Good to Great with Red Chilli Many businesses have a good website, good branding and good designs, but good isn’t great and at red chilli we want to make your business great. Animal trust is an excellent example, they are a brilliant not-for-profit vets based in Bolton and had a really … Read more

Google add the new ‘Mobile Friendly’ tag

These days, most people browsing the web find what they are looking for via a Google search. It has been well known for a number of years that if you want people to find your business, then you need to employ some sort of SEO strategy. Recently though, another piece has arrived to be placed … Read more

Web Dynamics work with Red Chilli for fresh new look

Web Dynamics in Bolton, are specialists in creating high performance insulation for the construction sector. Like most modern businesses, they are keen to promote their services online. Sadly, their website was lacking the flare of the company behind it, so they decided it was time for something fresh. In creating the new website, they felt … Read more