Today e-commerce businesses are having to counter ever-increasing competition for traffic from their industry competitors, meaning they need effective ways to target their customers, to get better ROI.
Here are just a few pointers on how to achieve amazing search results.
1. Sharp Approach and Dynamic Product Ads
Simply showing your ads to everyone, including those who aren't interested in your services, is not a good idea. You have to evaluate your customer base and target them using targeted ads and social media to tell them about your products, services and offers. Facebook provides various targeting options such as different age groups, location, interests, device types and much more. Using this approach, you can target your customers and engage them to your business. Dynamic product ads let you re-approach customers who have shown an interest in your products, making it an effective way to retarget your customers.
2. Product Videos
Sometimes a static image doesn't tell the whole story of your brand or product. The limit of detail, such as seeing a product from different angles, may mean you loose your potential customer. In that case what should be our approach? We can develop a video explaining your product qualities - a good video has potential to convert your prospect into a lead. There are various styles of video which are gaining appreciation on social media. These include 360 degree videos, animated videos and much more.
3. Content Marketing through Blogs and Infographics
Writing a blog is another good approach to increase traffic to your ecommerce site. Through blogging we are able to tackle customer problems and be a problem solver. Most audiences search for solutions online, hence blogging can help us precisely introduce products and services - promoting them in an indirect way.