The importance of rebranding

An important part of any business is its brand and identity. It is what makes companies unique and able to distinguish themselves from each other. So why would you decide to change the brand which has become such an integral part of your work and how will your customers respond to the change? There are many reasons why it might be a good idea to rebrand a business, for instance;

Posted on 21/11/2019 Read more >>
Is E-commerce really a piece of cake?

The internet is scattered with claims about how easy it is to get set up with E-Commerce. Simply ask your Graphic Designer to come up with a logo you can use to brand up some items, post some photos of them on Instagram and watch the money flow in. Can it really be that straight forward, or are we being fed another pipe dream?

Posted on 12/9/2019 Read more >>
Is Print Dead?

In a modern world of digital design, it would be easy to think there is no longer a place for print. Sure, a webpage or e-brochure can put information at the finger tips of many, but what this overlooks is the tangibility you get from having a print document you can hold in your hands. Having something solid to hold on to creates trust in a brand and the people behind it, making them real rather than just a name on a screen. This brand is built up across a range of different materials including brochures, business cards and headed paper.

Posted on 11/7/2019 Read more >>
Why work with a local design agency

If you are planning to create a new brand or relaunch your marketing materials, it can be tempting to find yourself a freelancer or go with a big agency you find online. But if instead you go with a local design agency, it can bring a number of advantages to the project.

Posted on 2/5/2019 Read more >>
How to Develop Your Own Brand Guidelines

Developing your own brand can be terrifying if you don’t have the proper tips. There are so many ways to develop your own brand, but below are some tips to help you get started.

Posted on 3/1/2019 Read more >>
Healthcare goes digital

There is an increasing trend for Government services to be taken online. Following on from Passport applications and Tax Returns, the next big push is to make medical services available online. From booking appointments, through consultations and even prescribing medication, the whole process could be streamlined through a mobile app or website. As these developments come in to place it is important that service providers are preparing themselves by developing the services that people are coming to expect. If they fall behind then they may come across as outdated and loose popularity.

Posted on 13/12/2018 Read more >>

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