So you’ve got a great idea for a new business. You’ve sourced a supplier and set up the accounting, now it’s time to tell the world! Creating a brand for your product or company can make or break it’s success, so it’s important to get it right. Here’s our checklist for promoting your new business.
Develop a memorable Logo
An effective logo design will help establish your brand in the minds of customers and potential employees. Your logo is normally the first contact people have with your business, and first impressions count. It should represent your company in the best possible light, reflecting its core values and principles. This will make your business look professional and established.
Create a website for your new company
The internet has become the new shop front, with many people looking online for products and services. A well thought out website design creates an engaging and memorable experience. Your website should reflect your logo design to create a familiar and consistent experience which builds confidence in your brand and encourages potential customers to make a purchase.
Add social media accounts such as Facebook, Twitter and Instagram to help spread the word
Creating shareable content on Social Media can be a great way to develop brand awareness. You could consider a discount for new followers, or encourage customers to post reviews on their profiles.
Set up an email newsletter
Building a mailing list can be a great way to engage with potential customers. Particularly people who have used your company before, which research shows are likely to return if they had a positive experience. The introduction of GDPR means you can only send emails to subscribers, so add some appeal to your sign-up form. You could create a newsletter about your sector or a VIP club with benefits for members.
Effective marketing can really elevate your new business and help it thrive. Our team can help you take your business idea to the next level.