Fierce Mocktail

Branding and product/packaging design for this refreshing alcohol free beverage.

We went for a clean, modern look and feel, one that would resonate with a wide range of age groups. In keeping with the more streamlined, minamilist nature of the design we needed a visual element that said ‘Fierce’ without being too complicated or busy looking. That’s where the claw marks come in, implying someone or something fierce without showing too much.

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