If your website is not yet mobile friendly, the very short answer to the question, “Why do I need a mobile friendly website?” is, “Because more than half of all online traffic now comes from the mobile devices.” Recent surveys have found that more than 60% of searches are now performed on tablets and smartphones, making them the most popular way to browse the internet. If your website is not mobile friendly, you are not going to be able to reach more than half of your target audience.
Your Customers Expect It
Fewer and fewer consumers are searching for products or services on a desktop or laptop. Instead, they are using their mobile devices as they commute to the office or after they see a televised advertisement. Today’s consumer expects to be able to access your website from their mobile device, and if they are not able to, they will look for a competitor whose website they can access.
This means that not having a mobile friendly website could mean that you not only miss out on sales, but that you actually drive sales to your competitors.
Google Expects It
If you are using content, design elements, or images that cannot load on mobile devices, Google might decide to downgrade your search engine page ranking. Why? Because those sorts of websites do not work well on mobile devices, so search engines do not want to present them to mobile users. Not having a mobile friendly website can seriously hurt your organic search rankings, while having one can ensure not only that you retain your search rankings, but that you can beat out competitors that do not have mobile friendly sites.
Expect More Business
Whether you are launching a brand new business and website, or your website has been online since the advent of the internet, having a mobile friendly website can mean a boost in profits. While there are still plenty of consumers that use laptops and desktops to search and make purchases, far more people are picking up mobile devices.
Mobile friendly websites aren’t just better for mobile devices. They’re better for laptops and desktops, too, as they increase your load speed and help bring you more traffic, which means a lower bounce rate and higher conversion rate.
At RedChilli, we can build you a website that is fully responsive - that is it looks great on both desktop and mobile devices. If your business hasn't gone mobile yet, give us a call on 01204 467 866 or email firstname.lastname@example.org