With the outbreak of Covid-19, many of us have been having to work remotely. For many of us, this has felt new and unusual but what you may not have realised is that your company has had a salesman working remotely all along. One that is so dedicated they work 24/7 with no breaks, sick pay or holiday leave.
This salesman is your company website, and they are particularly useful during lockdown and the months that follow. While customers may feel apprehensive about a visit to your premises, almost all will have access to the internet meaning your business can continue to thrive. With the average salary for a salesman coming in at over £30,000 according to Reed, a few optimisations to your website to make sure it is working as hard as possible could lead to a much higher return on investment.
So how can you ensure your website is working hard to keep customers engaged with your business? Like any other employee, it largely comes down to focus.
If your customers aren’t able to visit your premises then you will need to work a little harder to gain their trust. A great way to do this is by having previous customers recommend your products and services to them. Star ratings and integrations such as Trip Advisor can create instant visual appeal.
Another way to build trust in your company is by writing about topics to do with your products and services. This also has benefits for SEO as it encourages people to remain on your website for longer and shows the search engines that your website is fresh and active.
Particularly if you aren’t able to trade at the moment, it is important to gather some contact details from your visitors so you can reach out to them at a later date. A well-designed signup form can prove incredibly valuable, you could use discounts or eBooks to encourage people to sign up.
Each of these points can be complemented with posts on sites like Facebook, Instagram and Twitter encouraging engagement with potential customers and providing links back to your website.
So while it may seem that it is difficult to do business in these uncertain times, with a hardworking website you can continue to succeed.
If you would like to discuss how we can help make your website work for your business then get in touch with our helpful team.