So you have formed a new company, or are looking to rebrand and need to come up with a new logo. A nice font, drop in an icon, job done. Simple right? The thing is, a logo acts as something of a shop window to the whole company and so can have all manner of different meanings. Is this company trustworthy? Well established? Somewhere I would consider buying from? Suddenly there is so much more to consider.
As Paul Rand once said – “Design is so simple. That’s why it’s so complicated”.
With so much riding on how your company is portrayed by its logo, where do you start? It’s a good idea to sit down with a pen and paper and have a think about your company values. What is it that makes your offering unique? Once you have the message you want to put across, it is time to bring in a professional Graphic Designer. They can take your vision and craft it into a carefully constructed design. Colour, size and form will all be taken into account to blend together a brand which is truly memorable – for all the right reasons. So you see while design might be simple, it’s also complicated!
To talk to us about your own design project, get in touch with us today.