Why does my business need a website?


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When was the last time you opened the yellow pages to look for a business in your local area? If you’re like most people, you probably haven’t used the phonebook for anything but a fire starter in about a decade. The internet is the new rolodex, and in short, if your business doesn’t have an entry in that rolodex, a website, it will be impossible for potential customers or clients to find you.

But a website goes far beyond just giving your business an online presence. Here’s why every business, no matter what they sell or what service they provide, needs a website:

Open All Day, Unlike Your Store or Office

If a potential customer wanted to learn about your business, but either didn’t have time during your hours or only discovered you after hours, a website is the perfect stopgap. Being able to look up your official website, with your branding, message, and information, is the best way to prolong consumer interest, even if they still have to come into your brick and mortar store or office in order to do business with you. Your website has no closing time and takes no holidays—so your business is always available.

Your Busiest Salesperson

Once you have a website online, it is likely going to "talk" to more people every day than even your most prolific salesperson. Not only can you make an excellent first impression, with a well-designed and promoted website, you can reach out to far more people than any of your human salespeople can. If you are looking to expand your business, a website is the best possible way.

Makes You Available on the Go

If a potential customer drives past your business or office and wants to find out more about your company (without calling or stopping by), he is going to whip out his smartphone and look for you online (hopefully not while he’s still driving). A website with responsive design makes you easy to find, even on mobile devices. If you’re not easy to find or you don’t have a website at all, he’s now even more likely to work with one of your competitors, instead.

The Bottom Line

The internet is where your potential customers or clients live. If you want to reach out to them and be visible in the venues where they look for businesses, you need a website. RedChilli will work with you to create a design which matches your brand and boosts conversions. Call 01204 467 866 or email info@redchillidesign.co.uk