The advantages of having a responsive website

Responsive web design is now one of basics of having a great website. With mobile devices quickly becoming the most popular way to browse the internet, and with more than half of all searches now coming from mobile devices, it is more important than ever to have a website that looks great and functions as perfectly on mobile devices as it does on desktops and laptops.

Until the advent of responsive website design, you would need to have two separate websites: one for desktops and laptops and one for mobile devices. Now, your one website can flow from device to device with ease. You no longer need more than one website or have to make more than one set of updates. It’s better for you and it’s better for your site visitors.

Uniform User Experience

While design does play a major role in whether or not a visitor trusts your site, uniformity in branding and design is probably one of the most important factors in a consumer’s decision to trust or mistrust a website. Having a responsive website means that your user experience is completely uniform no matter what device they use to access your website. This means that if they search for you on mobile and then search for you again on a laptop, they won’t be confused by disparate information or branding and design.

Less Expensive for You

While a responsive website might cost more initially than any other type of website, the truth is that not having a responsive design is going to cost you far more than the price of a responsive website. Why? Because you will either have to also pay for a developer to create a mobile website or you will miss out on more than half of your site traffic, because your website is not accessible through mobile search.

Google Shows Preference to Responsively Designed Websites

Google’s goal is very simple: to provide the most useful websites to their searchers. This means they have created an algorithm that takes not just content, but also website design into consideration. For mobile searchers, the algorithm will give preference to responsively designed websites, boosting their spot in the search rankings so their users have access to a website that they can actually use on a smartphone screen.

At RedChilli, we can create a website for your business that both looks great, and has a better chance of being found by Google’s new mobile search algorithm. To find out more, give us a call on 01204 467 866 or email