Making a lasting impression with your website

With so many websites online, it is important to create content that is engaging in order to stay in the memories of your readers. So how can you make sure your website leaves a great impresion?

1. Share your Value

How will your services or products be of benefit to your readers? Will it make them money, save them time or help them to have fun? Telling the story of how your service is going to be of value is a great way to engage potential clients.

2. Make it Relevant

The chances are that most visitors will have reached your website as the result of a web search. They will be looking for something in particular, so make sure this is what you give them. It will also help your SEO if you only include keywords which are relevant to your website content and services.

3. Build Trust

if you want to sell a product or service, then it is important that your visitors trust you. If you have any professional accreditations then include these on the site, along with your compnay address and registration number.

4. Make it Easy to Use

A clear navigation and call to action will help people find what they are looking for easily, meaning they are more likely to convert. Consider highlightling your key information such as contact details or featured products.

5. Unique and Thoughtful Design

With so much competition for business, it is important to have a website that looks unique and appealing. This will present you as different to your competitors and more interesting to your visitors. A professional web design agency can prove a great help here.

6. Looks great on any device

Many people are now browsing the interent with mobile phones and tablet devices. It is therefore important that your website looks good on these devices so you don’t miss potential clients and customers. Making your website responsive will mean that it looks great no matter what device your visitors are using.

7. Meaningful imagery

Strong imagery can really lift a website. Whether you are showcasing a popular product or your friendly customer support team, high quality photography is a key element of any successful website.

8. Testimonials

As we said earlier, an important factor of creating a lasting impression is to build up trust. A great way of doing this is to ask previous customers to write about their positive experiences with you. People are much more likely to buy from a company that has positive reviews from happy customers.

9. Keep it simple

Any unnecessary clutter on a website makes the page look confusing and can create a bad impression on visitors. If it is difficult for people to find the information they are looking for, then they are likely to leave.

10. Call to action

With the above steps in place you can create a really positive impression on your website visitors, making them feel comfortable buying from you. So the final piece in the puzzle is to create a clear call to action, be it a phone number, an ‘add to cart’ button or a contact form.


With some help from a web design company in manchester uk, you can craft a website that puts your company in a really good light.