How Graphic Design Plays a Part in Your Marketing Efforts


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Most businesses have one of two views of graphic design. They either think it is very important or that it has little importance and just anything “modern” will do. The truth is that graphic design can make or break a brand and having great graphic design is integral to your marketing efforts. A great logo and design elements can communicate your brand’s message just as clearly as content, and often far more succinctly, which makes it ideal for helping with your marketing efforts.

Promotes Consistency

One of the biggest factors used by consumers when determining whether or not a brand is legitimate is how consistent that brand is, not just in message, but also in graphic design. This is one reason why having a great logo is so important—it’s the visual representation of your business. With proper marketing, it can become instantly recognizable as yours.

Consistency is vitally important for your business, especially in marketing efforts that are going to be flung far across the internet and other media venues. Having great logos and other design elements that immediately reference viewers back to your company is an integral part of developing a consistent brand image and message.

Increases Social Legitimacy

While there are plenty of protections in place for today’s online shopper, most consumers are still wary of doing business with a company they have never purchased from before. One of the best ways to help your potential customers over this obstacle is to have professional graphic design. This shows that you have invested enough time and money into your business to think about its visual branding.

In the world of online business, social legitimacy is one of the most important factors of gaining success. In order to be successful, potential customers have to see you as a legitimate business. Graphic design, in the form of a logo, stylizing your page header, creating unique page elements, etc., gives your business that air of legitimacy that it needs.

Makes You More Attractive

Great graphic design in your marketing efforts makes you far more attractive to potential customers than no graphic design or shoddy graphic design. In short, having a unique and intriguing design will set your marketing message apart from all the other marketing messages they’ve seen, which can make them much more likely to click on your link or seek you out through search engine.

To get started on your next graphic design project with RedChilli, give us a call on 01204 467 866