We were commissioned to design a point of sale 4 page mailer advertising shopping and leisure space for Roccia’s own retail park. We decided to add a lifestyle element to the design to highlight the benefits of working in a busy retail park, but it was also a nice way to spruce the design up a little and bring in a human touch. The subtle use of colour was again a way to make the mailer a little more vibrant and engaging, but to not overpower Roccia’s own branding at the same time. It also allowed us to colour code the different categories in a clear and visually appealing manner.

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