Bright idea is what Eco Ray have built their business on, a growing LED industry with many competitors entering the market with low grade imports. After completing full audit of their marketing and the brand recognition amongst merchant and 3rd party suppliers, what they had didnt convey quality or easy to recal brand identity.
We set about an overhaul of all their pos literature, brochure, products catalogues through to product sleeves and cartons. By simplfying and creating colour orientated divisions/categories of sectors, they have been able to market and position their brand and products with greater clarity.
Alongside this we have created a consistent mareting strategy to keep their brand relevant and recognisabe via direct mail, social media and joint branded campaigns benefitting both Eco Ray and their distributors.