The impact of effective product photography on marketing

Photographs are a key visual element in a company’s promotional content, whether on posters, print ads, banners, flyers, etc. Advertising techniques have varied throughout the ages, but product photography has been around for quite some time. There are many types of products and services that businesses might want to project via good product photography. Photographs taken in a particular style in the desired manner in which the manufacturer wishes to project the product or service to the target group.

Posted on 4/3/2015 Read more >>
What makes a great Website?

There are literally countless web sites over the internet right now. How can you ensure that your web site is just not missing in virtual obscurity? Well, there are several important elements that many excellent websites have.

Posted on 26/2/2015 Read more >>
Getting the right Marketing Mix

A perfect marketing strategy is based on various actions on many channels. Just as the famous quote says “Do not put all of your eggs in one basket”, the meaning behind it is highly related to the creation of the perfect marketing mix for your business.

Posted on 18/2/2015 Read more >>
How typography impacts Design

Whenever typography is used effectively, it may evoke different feelings and create a mood to enhance the branding of your business. Letterforms are important in graphic design and could be stylish as well as visually fascinating when applied properly.

Posted on 11/2/2015 Read more >>
The Importance of Packaging When Marketing a Product

Packaging is everywhere. It comes on just about everything we eat, wear, and use in our everyday lives. Consumers may see it just as a way to get information about the product they are purchasing, but in reality, marketing plays a huge role in marketing a product. Your product’s packaging creates the first impression on a potential buyer. Is it a good first impression or a bad one?

Posted on 4/2/2015 Read more >>
Google add the new 'Mobile Friendly' tag

These days, most people browsing the web find what they are looking for via a Google search. It has been well known for a number of years that if you want people to find your business, then you need to employ some sort of SEO strategy.

Posted on 3/12/2014 Read more >>

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