The advantages of having a responsive website

Responsive web design is now one of basics of having a great website. With mobile devices quickly becoming the most popular way to browse the internet, and with more than half of all searches now coming from mobile devices, it is more important than ever to have a website that looks great and functions as … Read more

10 tips for creating eye-catching packaging

Packaging is used a method to secure the item itself mainly but is so much more; it’s a sales panel on which to promote the advantages and features of the item, it’s a place to display the product identification of the item, and the item packaging design can also give rise to the overall item … Read more

How has web design changed over the last 10 years

Web site designers are always striving to improve upon their skills and keep ahead of new and emerging web trends and technologies. This is a difficult task as design changes on a monthly basis and keeping up with all the changes in design and technology requires a lot of dedication. Web design has changed dramatically … Read more

When to rebrand your company

Branding is not a new term, especially for those who own a business, whether at a big level or a small company. Through branding, a company can evaluate the net value and popularity of its products and services in the market. In every part of a business’s life cycle there is a time when the … Read more

Why design is an investment, not a cost

Due to the growth of technology and new terms, it is not easy for a business to survive with old tactics. With the passage of time the business should follow and grow with the demand of the market. Until a few years back, it was okay for a business to focus on the print and … Read more

The impact of effective product photography on marketing

Photographs are a key visual element in a company’s promotional content, whether on posters, print ads, banners, flyers, etc. Advertising techniques have varied throughout the ages, but product photography has been around for quite some time. There are many types of products and services that businesses might want to project via good product photography. Photographs … Read more

What makes a great Website?

There are literally countless web sites over the internet right now. How can you ensure that your web site is just not missing in virtual obscurity? Well, there are several important elements that many excellent websites have. First impression is the last impression: Your website’s main page is the front of your whole website. If … Read more

Getting the right Marketing Mix

A perfect marketing strategy is based on various actions on many channels. Just as the famous quote says “Do not put all of your eggs in one basket”, the meaning behind it is highly related to the creation of the perfect marketing mix for your business. And what does it cover? The most effective marketing … Read more

How typography impacts Design

Whenever typography is used effectively, it may evoke different feelings and create a mood to enhance the branding of your business. Letterforms are important in graphic design and could be stylish as well as visually fascinating when applied properly. In the way characters are designed with regard to headlines, web design and logo design, they … Read more